Ways to work together
I help brands and nonprofits turn athlete stories into campaigns + programs to get more people outdoors.
What I do
Campaigns and Communications
Campaign strategy + messagingDevelop your brand voice and narrative for campaigns, events, and activations. Tap me in for both strategy and execution.
Athlete/ambassador programsLaunch strategy and management for outdoor brands to turn athletes into raving representatives and voices for your mission.
Podcast strategy + launchCreate a limited series or run an ongoing branded show as a central piece of your brand storytelling. (I can host, too!)
Storytelling for Athletes
Team intensive6-week program built specifically for sponsored teams to combine campaign narrative with individual story that gets new and current customers to stop the scroll. Make your brand synonymous with the sport.
1:1 athlete consultingGot a talk on the calendar or a newsletter you've been meaning to launch? Let's get your story out of your head and sounding unmistakably you.
Talks, Workshops, + Media
Educational workshopsBespoke storytelling, advocacy, and community building workshops for outdoor and sports brands and teams.
Menstrual cycles educationYes, I'm the outdoor period girl! I create custom resources for your guiding biz or outfitter so staff and participants know exactly how to handle periods in the backcountry.
Blog, podcast + event planning collabAs the director of the first all-women's ultramarathon in the US, host of the See Her Outside Podcast, and consultant on women's inclusion, I create custom experiences and content for aligned brands and nonprofits.
You know the stories are there. Let's build the system for using your Outside Voice.
Book a call and bring the brief, the roster, or the half-formed idea.
Not ready to talk? BLOOD, SWEAT + FEAR goes out every Tuesday.
Let's Get People Moving Outside
✨
Some Work I've Loved
✨
Let's Get People Moving Outside ✨ Some Work I've Loved ✨
Grand Canyon Rim-to-Rim Fundraising Hike: Raising $11,000 for women’s outdoor scholarships
Taste of the Gorge Passport: encouraging local ingredient and sustainable dining during the restaurant shoulder season
The Alliance for Gender Equity in Outdoor Adventure’s Trailblazer program: Helping women turn outdoor adventures into fundraisers for gender equity
Founded Outdoors: a community and resources for outdoor industry product and app founders from all backgrounds
Wild Woman Trail Runs: The first all-women’s marathon and 50k, road or trail, in the USA
The June 100 Challenge: a community campaign to get outdoors for 100 miles or km in a month while fundraising $100 for the Summit Scholarship Foundation
The First 50k Sisterhood: a scholarship program for 15 women to run their first ultramarathon with coaching and gear support as they share their most honest stories
Girl Scouts patch program curriculum for girls in middle and high school to explore outdoor industry careers
The Mountaineers Leadership Development Series: workshops on communication, equity, and menstrual health for outdoor leaders
Oregon State Parks and Girl Scouts of Oregon and Southwest Washington passport program and events weekend
Podcasts galore: See Her Outside, Adventure Sports Podcast, Duffle Shuffle, For the Long Run, Backcountry Marketing, Creatives in the Wild, and more
Outdoor adventures for K-12 girls and their families, from the Snowvernight (intro to snow camping), Canoe Crew (progressive canoeing skills summer camp), and that time a pandemic happened and I made summer camp virtual for thousands of girls